ech giant Samsung Electronics has announced that it would acquire Viv Labs, a Silicon Valley start-up launched by the same entrepreneurs who sold Siri to Apple.
Viv has developed a unique, open artificial intelligence (AI) platform that gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into renowned applications and services.
Samsung will now compete against Apple, Google, Amazon, and Microsoft in the field of programming computers to learn and respond as if they were human.
With this deal, the South Korean company would be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers him or her the most appropriate and convenient suggestions and recommendations.
Viv was founded by AI visionaries Dag Kittlaus, Adam Cheyer and Chris Brigham. They will now work closely with Samsung’s Mobile Communications business. (Also read: Quick Fix For Exploding Battery In Samsung Galaxy Note 7)
“Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem,” said Injong Rhee, CTO of the Mobile Communications business at Samsung Electronics, in a blog post.
With the rise of AI, consumers desire an interaction with technology that is conversational, personalized and contextual—an experience that fits seamlessly within their everyday lives. To achieve this, Viv has developed a new and proprietary platform that allows this interaction to scale. (Also read: Facebook Enables Chat Encryption In Messenger)
Viv’s platform also allows developers to teach the system how to create new applications or to use existing applications, building an open ecosystem of intelligence that is greater than the sum of its parts and gets smarter every day.
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